Travel and Hospitality

Travel Agency Software
Built on AI Voice and WhatsApp

India's hotels, OTAs, and tour operators handle millions of guest interactions every year. Sprio's AI agents confirm bookings, manage check-in, handle in-stay service requests, and collect reviews, without adding headcount.

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Sprio Hotel AI Agent

WhatsApp Business
S
Hi Priya! Your booking at Taj Lands End is confirmed: Deluxe Sea View, Aug 15-17. Want airport pickup from T2?
Sprio Agent
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Yes, arriving at 10 AM from T2
Priya, Mumbai
S
Done! Driver Ramesh (+91-9800-XXXXX) will meet you at Arrivals, T2 with a hotel sign. Early check-in at noon has been arranged.
Sprio Agent
G
Can I get a higher floor room?
Priya, Mumbai
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Upgraded to 14th floor! Same rate. See you at noon, Priya.
Sprio Agent
✓
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Oracle Hospitality
Oracle Hospitality
Opera PMS
MakeMyTrip
MakeMyTrip
OTA Channel
Booking.com
Booking.com
OTA Channel
Amadeus
Amadeus GDS
Global Distribution
Hotelogix
Hotelogix
Cloud PMS
Salesforce
Salesforce CRM
Guest Profiles
IRCTC
IRCTC
Rail PNR Sync
WhatsApp Business
WhatsApp Business
Official API
Oracle Hospitality
Oracle Hospitality
Opera PMS
MakeMyTrip
MakeMyTrip
OTA Channel
Booking.com
Booking.com
OTA Channel
Amadeus
Amadeus GDS
Global Distribution
Hotelogix
Hotelogix
Cloud PMS
Salesforce
Salesforce CRM
Guest Profiles
IRCTC
IRCTC
Rail PNR Sync
WhatsApp Business
WhatsApp Business
Official API
India's Travel Market

India's Travel and Hospitality Market: The Scale That Makes Manual Guest Communication Impossible

The numbers behind why Indian hotels, OTAs, and tour operators can no longer afford to handle guest interactions by hand.

2.5B+
Domestic tourist visits recorded in India in 2023, up from 1.72 billion in 2022, making India one of the world's largest domestic travel markets
Source: Ministry of Tourism India
9.2M
Foreign tourist arrivals in India in 2023, generating Rs 2.31 lakh crore in foreign exchange earnings and recovering to 90% of pre-pandemic levels
Source: Ministry of Tourism India
1.8L+
Registered hotels across India, with FHRAI estimating the organized sector alone at 4 million+ room keys, each requiring check-in, service, and review workflows
Source: FHRAI India
$194B
Travel and tourism's total contribution to India's GDP in 2023, representing 6.7% of the economy and supporting 42 million direct and indirect jobs
Source: WTTC Economic Impact Report 2023
The Operations Gap

AI for Hotels and OTAs Built Around How Indian Guests Actually Communicate

India's travel industry is growing faster than its ability to staff guest-facing roles. The numbers show where the pressure lands and why AI resolves it without compromising guest experience.

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80%

Of Hotel Guest Queries Are Routine and Repeatable

Booking status, check-in time, room type confirmation, WiFi password, restaurant hours, checkout process. These questions make up the bulk of every hotel's front desk calls and WhatsApp messages. Sprio handles all of them instantly, at any hour, without routing to staff.

Oracle Hospitality: Hotel Technology Research 2023
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12+

Languages Spoken by India's Domestic Travelers

A beach resort in Goa serves guests from Maharashtra, Gujarat, Karnataka, and Bengal. A pilgrimage property in Varanasi gets callers in Bhojpuri and Haryanvi. Sprio detects the guest's preferred language and continues the entire conversation in it, without routing to a specialist.

Ministry of Tourism India
⭐
48 Hrs

The Window to Collect Reviews That Actually Get Written

Guest motivation to write a review drops sharply after 48 hours post-checkout. Sprio triggers the review request automatically within two hours of checkout, while the stay is still fresh, with a private feedback form for unhappy guests before any complaint goes public.

TripAdvisor Insights
AI Agents

How AI in Travel and Hospitality Handles Every Stage of the Guest Journey

Six purpose-built agents that cover the full arc from booking to post-stay review, each activated at the moment in the journey when it matters most.

Booking Multilingual
📋

Booking Confirmation Agent

Sends a personalised WhatsApp confirmation within 60 seconds of every reservation, whether it arrives via the hotel's own website, MakeMyTrip, Booking.com, Expedia, or Agoda. The message includes the full booking summary, cancellation terms, hotel directions, and a payment link for any outstanding deposit. Cuts "did my booking go through?" calls to near zero.

Pre-Arrival
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Pre-Arrival Check-In Agent

24 hours before check-in, Sprio messages the guest with their reservation summary, asks for their estimated arrival time, and offers early check-in where room availability allows. Arranges airport or railway station transfers, shares parking instructions, and prompts for meal preferences or dietary requirements. Reduces front desk queues at peak check-in times significantly.

Guest Service
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In-Stay Guest Service Agent

Guests send requests over WhatsApp rather than calling the front desk. Room service orders, housekeeping timing, extra linen, spa slot bookings, restaurant reservations, cab requests. Sprio routes each request to the right department, confirms the estimated wait time, and follows up after fulfilment. Escalates complaints to the duty manager instantly with a full transcript so staff have complete context before responding.

Tour Operations Multilingual
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Tour Itinerary Update Agent

Tour operators, DMCs, and travel agencies use Sprio to coordinate groups at scale. Schedule changes, vehicle swap alerts, pickup point updates, entry ticket confirmation, and daily briefing messages go to every traveler in the group simultaneously over WhatsApp. Works for MICE groups, pilgrimage tours, school excursions, and corporate travel with equal effectiveness.

Review Collection
⭐

Post-Stay Review Agent

Two hours after checkout, Sprio sends a thank-you message and a quick satisfaction check. Guests rating 4 stars or above receive a one-tap link to leave a Google or TripAdvisor review. Guests rating below 4 stars get a private feedback form routed directly to the duty manager, giving the hotel a resolution path before the issue becomes a public complaint. Properties using Sprio see significantly higher review volumes within the first 90 days of going live.

Revenue Pre-Arrival
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Ancillary Upsell Agent

Room upgrades, spa packages, early check-in, late checkout, airport transfers, and dining reservations offered at the right moment in the guest's journey, not at check-in when they are tired. Upgrade offers go out after the booking confirmation, when the guest is engaged. F&B and spa upsells are timed to the in-stay schedule, not sent as a bulk blast to all guests at once.

How It Works

Automated Guest Communication From Booking Confirmation to Post-Stay Review

Three steps. Works with every booking channel. No change to your existing PMS or OTA setup required.

1

Booking Created on Any Channel

The moment a reservation is made on your website, OTA, or by phone, Sprio picks up the booking data via API or channel manager integration and begins the guest communication journey automatically.

2

AI Agent Contacts the Guest

Sprio reaches the guest on WhatsApp or by voice at each relevant touchpoint: confirmation, pre-arrival, in-stay service, and post-checkout review. Every message is personalised with their booking details, sent in their preferred language.

3

Request Resolved. Journey Logged.

Service requests are routed to the right team with full context. Upsells are tracked. Reviews are collected. Every guest interaction is logged against the booking so your team has a complete picture without chasing updates across channels.

Guest Journey

AI-Powered Touchpoints Across the Full Hotel and Travel Guest Experience

Each Sprio agent is triggered at the moment in the guest journey when it has the highest impact on satisfaction and revenue.

Sprio Agent Journey Stage Trigger Timing What Sprio Does at This Point
Booking Confirmation Pre-Arrival Within 60 seconds of booking Sends reservation summary, payment confirmation, hotel directions, check-in time, and cancellation policy via WhatsApp immediately after every booking on any channel
Pre-Arrival Check-In Pre-Arrival 24 hours before check-in Collects ETA, offers early check-in, arranges airport or station pickup, asks for meal preferences, shares parking information and directions
Guest Service During Stay On demand, 24/7 Routes room service orders, housekeeping, amenity requests, and cab bookings to the right department with confirmed wait times, and follows up after fulfilment
Tour Itinerary Updates During Tour At each schedule event Broadcasts pickup details, schedule changes, local guide contacts, and meeting point updates to every traveler in the group simultaneously
Post-Stay Review Post-Stay 2 hours after checkout Sends happy guests a one-tap Google or TripAdvisor review link; routes unhappy guests to a private feedback form for internal resolution
Ancillary Upsell Pre and During Stay Strategic timing windows Offers room upgrades post-booking, spa and dining options mid-stay, and late checkout offers on the morning of departure for higher conversion rates
Integrations

Connected to Every System Your Hotel, OTA, or Travel Agency Already Uses

Sprio plugs into the PMS platforms, OTA channels, GDS systems, and CRMs that India's travel and hospitality industry runs on.

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Oracle Hospitality Opera

Full PMS integration for real-time reservation sync, room status updates, and guest profile access across all property types

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WhatsApp Business API

Official WhatsApp Business API integration with a verified property profile for all guest-facing messaging at scale

✈️

MakeMyTrip and Booking.com

OTA booking data pulled automatically via channel manager so post-booking communication starts without any manual entry

🛫

Amadeus and Sabre GDS

Global distribution system connectivity for travel agencies and corporate desks managing complex multi-segment itineraries

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Hotelogix and IDS Next

Mid-market Indian PMS platforms covering 5,000+ properties across India and Southeast Asia, fully integrated with Sprio

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Salesforce and Zoho CRM

Guest history, loyalty tier, and communication preferences pulled from CRM into each Sprio agent for personalised interactions

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IRCTC PNR API

Train PNR status and booking confirmation for tour operators and properties handling rail-connected holiday packages

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SiteMinder and RateGain

Channel manager connectivity so Sprio captures bookings from all OTAs regardless of whether they have a direct API with Sprio

Sector Scale

India's Travel and Hospitality Industry, at Scale

The numbers that define the market Sprio is built to serve, and why manual guest communication breaks down at this volume.

2.5B

Domestic Tourist Visits in 2023

India's domestic travel market grew 45% year-on-year in 2023, making it among the fastest-recovering travel markets globally after the pandemic.

Ministry of Tourism India
9.2M

Foreign Tourist Arrivals in 2023

India earned Rs 2.31 lakh crore in foreign exchange from tourism in 2023, with the government targeting 100 million foreign tourists by 2047.

Ministry of Tourism India
$194B

T&T Contribution to India's GDP

Travel and tourism accounted for 6.7% of India's GDP in 2023, supporting 42 million direct and indirect jobs across the country.

WTTC Economic Impact Report 2023
1.8L+

Registered Hotels in India

From 5-star chains to budget guesthouses, each property manages its own check-in, service, and review workflows. Sprio handles all of them with the same agents.

FHRAI India
12+

Indian Languages Supported

Sprio handles guest conversations in Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Gujarati, Malayalam, Odia, Punjabi, Bhojpuri, Haryanvi, and more.

42M

Jobs Supported by India's T&T Sector

India's travel workforce is one of the largest in the world. Sprio handles routine guest communication so those teams focus on interactions that need a human touch.

WTTC 2023

Guest Data Security and Regulatory Compliance for Indian Hospitality

Sprio handles sensitive guest data including names, contact numbers, payment records, and stay preferences. Every interaction is built around Indian data protection and communication regulations.

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TRAI DND Compliance

All outbound guest communications follow TRAI Do-Not-Disturb regulations. Messages and calls are sent only during permitted hours. Opt-out requests are honoured immediately and no further communication is sent.

trai.gov.in/do-not-disturb
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DPDP Act 2023

Guest data collected during interactions is processed under the Digital Personal Data Protection Act 2023. Payment details and Aadhaar-linked data are never stored beyond the session without explicit guest consent.

meity.gov.in/dpdp-act
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PCI DSS for Payment Links

Payment links sent to guests for hotel deposits, advance bookings, and ancillary services are generated through PCI DSS-compliant payment gateways. Card details never pass through Sprio's systems.

PCI DSS Standards
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Data Stored in India

All guest interaction data and voice recordings are stored on Indian servers. Sprio does not transfer guest data outside India. Audit logs of all guest communications are available to hotel enterprise customers on request.

digitalindia.gov.in
FAQ

Common Questions About AI for Travel Agency Software and Hotel Guest Automation in India

Yes. Sprio integrates with all major OTAs including MakeMyTrip, Booking.com, Expedia, and Agoda through channel manager platforms like SiteMinder, RateGain, and Staah. When a booking is created on any channel, Sprio captures the reservation data automatically and sends the guest a WhatsApp confirmation within 60 seconds. No manual data entry, no delay, and no missed bookings regardless of which OTA the guest used.
Sprio integrates with Oracle Hospitality Opera, IDS Next, Hotelogix, Ezee Absolute, and RMS Cloud. For tour operators and travel agencies, Sprio connects with Amadeus, Sabre, and Galileo GDS platforms. For OTA connectivity without a direct integration, Sprio works through channel managers so bookings from any source are captured. Custom API integrations are available for hotel chains with proprietary property management systems.
Sprio sends pre-arrival reminder messages at 72 hours and 24 hours before check-in. Each reminder shows the guest their booking summary and asks them to confirm their arrival. Guests who do not respond are flagged for a follow-up voice call from the hotel. For prepaid bookings, the confirmation message also sends the payment receipt, reducing booking anxiety. Properties using Sprio's pre-arrival agent typically see meaningful reductions in no-show rates within the first 60 days of going live.
Yes. Sprio supports 12+ Indian languages including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Gujarati, Malayalam, Odia, Punjabi, Bhojpuri, and Haryanvi. Language preference is detected automatically based on the guest's booking origin or previous interactions. For pilgrimage tourism properties, budget hotels serving regional domestic travelers, and resorts in linguistic border zones, this multilingual capability is one of the most frequently cited reasons for choosing Sprio.
Two hours after checkout, Sprio sends a brief satisfaction survey before any review request. Guests who rate their stay at 4 stars or above receive a one-tap link to leave a review on Google or TripAdvisor. Guests who rate below 4 stars receive a private feedback form asking what went wrong, with their response routed directly to the duty manager for follow-up. This means unhappy guests get a resolution path before they post publicly, and happy guests are guided to review at the peak of their goodwill.
Yes. Tour operators, destination management companies, corporate travel desks, and travel agencies are all active Sprio use cases. For tour operators, Sprio handles group broadcast communications: itinerary updates, vehicle details, pickup reminders, and schedule change notifications sent to every traveler simultaneously. For travel agencies, Sprio automates booking confirmations, visa document reminders, flight PNR updates, and post-trip feedback collection. The platform is not hotel-specific.
Yes. All guest data collected through Sprio, including names, contact numbers, stay preferences, service requests, and interaction histories, is stored on Indian servers in compliance with the Digital Personal Data Protection Act 2023. Data is not transferred outside India and is not shared with third parties without explicit guest consent. Audit logs of all guest interactions are available to enterprise hotel customers on request.
Traditional hotel IVR systems are menu-driven: press 1 for housekeeping, press 2 for room service. Guests abandon them in frustration. Standard chatbots handle only pre-scripted queries and fail on anything outside their decision tree. Sprio uses conversational AI that understands natural language, handles multi-step requests like arranging a birthday dinner with specific dietary requirements at a preferred seating time, and escalates to staff only when a human judgment call is genuinely needed. Every interaction is personalised with the guest's actual booking details, stay history, and preferences.
Most properties go live within two weeks of signing. Sprio's onboarding team handles the PMS or channel manager integration, WhatsApp Business API verification, and agent configuration. Hotels do not need to change their existing booking process, OTA connections, or front desk software. For properties without a PMS, Sprio can work from a manual reservation list or spreadsheet during the initial setup period while a full integration is being built.
Yes. Sprio's post-stay review agent is specifically designed to improve a property's public reputation on Google Business Profile and TripAdvisor, the two platforms that most influence Indian hotel booking decisions. By routing unhappy guests to a private resolution path before they post publicly, and prompting satisfied guests to leave a review at the moment they are most willing to, properties see both a higher volume of reviews and a better average rating over time. Review collection is fully automated and requires no follow-up from hotel staff.
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