Domestic tourist visits recorded in India in 2023, up from 1.72 billion in 2022, making India one of the world's largest domestic travel markets
Ministry of Tourism India AI workflow automation Accelerating secure AI across core operations and workflows ->
Travel Agency Software Built on AI Voice and WhatsApp
India's hotels, OTAs, and tour operators handle millions of guest interactions every year. Sprio's AI agents confirm bookings, manage check-in, handle in-stay service requests, and collect reviews, without adding headcount.
Hotel AI agent
Sprio Hotel AI Agent
A booking confirmed, an airport pickup arranged and a room upgraded, without anyone from the front desk picking up the phone.
WhatsApp is the default channel for India's hotel guests. Sprio turns your WhatsApp Business number into a guest service agent that books, confirms, upsells and resolves requests around the clock, with no wait time.
What the agent does in this exchangeConfirms the reservation
The room type and the dates are read back to the guest, so the booking is confirmed in the same message that opens the conversation.
Arranges the airport transfer
The guest gives an arrival time and terminal, and the driver's name, number and meeting point come back without anyone at the desk arranging it.
Offers early check-in
Where room availability allows, early check-in is arranged in the same exchange rather than raised at the desk on arrival.
Handles the upgrade request
A higher floor is confirmed at the same rate, in the conversation the guest is already in.
SH
Sprio Hotel AI AgentOnline
Hi Priya! Your booking at Taj Lands End is confirmed: Deluxe Sea View, Aug 15-17. Want airport pickup from T2?
Yes, arriving at 10 AM from T2
Done! Driver Ramesh (+91-9800-XXXXX) will meet you at Arrivals, T2 with a hotel sign. Early check-in at noon has been arranged.
Can I get a higher floor room?
Upgraded to 14th floor! Same rate. See you at noon, Priya.
India's Travel and Hospitality Market: The Scale That Makes Manual Guest Communication Impossible
The numbers behind why Indian hotels, OTAs, and tour operators can no longer afford to handle guest interactions by hand.
Foreign tourist arrivals in India in 2023, generating Rs 2.31 lakh crore in foreign exchange earnings and recovering to 90% of pre-pandemic levels
Ministry of Tourism IndiaRegistered hotels across India, with FHRAI estimating the organized sector alone at 4 million+ room keys, each requiring check-in, service, and review workflows
FHRAI IndiaTravel and tourism's total contribution to India's GDP in 2023, representing 6.7% of the economy and supporting 42 million direct and indirect jobs
WTTC Economic Impact Report 2023
The operations gap
80%
12+
48 Hrs
AI for Hotels and OTAs Built Around How Indian Guests Actually Communicate
India's travel industry is growing faster than its ability to staff guest-facing roles. The numbers show where the pressure lands and why AI resolves it without compromising guest experience.
Of Hotel Guest Queries Are Routine and Repeatable
Booking status, check-in time, room type confirmation, WiFi password, restaurant hours, checkout process. These questions make up the bulk of every hotel's front desk calls and WhatsApp messages. Sprio handles all of them instantly, at any hour, without routing to staff.
Oracle Hospitality: Hotel Technology Research 2023Languages Spoken by India's Domestic Travelers
A beach resort in Goa serves guests from Maharashtra, Gujarat, Karnataka, and Bengal. A pilgrimage property in Varanasi gets callers in Bhojpuri and Haryanvi. Sprio detects the guest's preferred language and continues the entire conversation in it, without routing to a specialist.
Ministry of Tourism IndiaThe Window to Collect Reviews That Actually Get Written
Guest motivation to write a review drops sharply after 48 hours post-checkout. Sprio triggers the review request automatically within two hours of checkout, while the stay is still fresh, with a private feedback form for unhappy guests before any complaint goes public.
TripAdvisor Insights
The agents
How AI in Travel and Hospitality Handles Every Stage of the Guest Journey
Six purpose-built agents that cover the full arc from booking to post-stay review, each activated at the moment in the journey when it matters most.
Booking Confirmation Agent
Sends a personalised WhatsApp confirmation within 60 seconds of every reservation, whether it arrives via the hotel's own website, MakeMyTrip, Booking.com, Expedia, or Agoda. The message includes the full booking summary, cancellation terms, hotel directions, and a payment link for any outstanding deposit. Cuts "did my booking go through?" calls to near zero.
Pre-Arrival Check-In Agent
24 hours before check-in, Sprio messages the guest with their reservation summary, asks for their estimated arrival time, and offers early check-in where room availability allows. Arranges airport or railway station transfers, shares parking instructions, and prompts for meal preferences or dietary requirements. Reduces front desk queues at peak check-in times significantly.
In-Stay Guest Service Agent
Guests send requests over WhatsApp rather than calling the front desk. Room service orders, housekeeping timing, extra linen, spa slot bookings, restaurant reservations, cab requests. Sprio routes each request to the right department, confirms the estimated wait time, and follows up after fulfilment. Escalates complaints to the duty manager instantly with a full transcript so staff have complete context before responding.
Tour Itinerary Update Agent
Tour operators, DMCs, and travel agencies use Sprio to coordinate groups at scale. Schedule changes, vehicle swap alerts, pickup point updates, entry ticket confirmation, and daily briefing messages go to every traveler in the group simultaneously over WhatsApp. Works for MICE groups, pilgrimage tours, school excursions, and corporate travel with equal effectiveness.
Post-Stay Review Agent
Two hours after checkout, Sprio sends a thank-you message and a quick satisfaction check. Guests rating 4 stars or above receive a one-tap link to leave a Google or TripAdvisor review. Guests rating below 4 stars get a private feedback form routed directly to the duty manager, giving the hotel a resolution path before the issue becomes a public complaint. Properties using Sprio see significantly higher review volumes within the first 90 days of going live.
Ancillary Upsell Agent
Room upgrades, spa packages, early check-in, late checkout, airport transfers, and dining reservations offered at the right moment in the guest's journey, not at check-in when they are tired. Upgrade offers go out after the booking confirmation, when the guest is engaged. F&B and spa upsells are timed to the in-stay schedule, not sent as a bulk blast to all guests at once.
How it works
1
2
3
Automated Guest Communication From Booking Confirmation to Post-Stay Review
Three steps. Works with every booking channel. No change to your existing PMS or OTA setup required.
Booking Created on Any Channel
The moment a reservation is made on your website, OTA, or by phone, Sprio picks up the booking data via API or channel manager integration and begins the guest communication journey automatically.
AI Agent Contacts the Guest
Sprio reaches the guest on WhatsApp or by voice at each relevant touchpoint: confirmation, pre-arrival, in-stay service, and post-checkout review. Every message is personalised with their booking details, sent in their preferred language.
Request Resolved. Journey Logged.
Service requests are routed to the right team with full context. Upsells are tracked. Reviews are collected. Every guest interaction is logged against the booking so your team has a complete picture without chasing updates across channels.
The guest journey
AI-Powered Touchpoints Across the Full Hotel and Travel Guest Experience
Each Sprio agent is triggered at the moment in the guest journey when it has the highest impact on satisfaction and revenue.
| Sprio Agent | Journey Stage | Trigger Timing | What Sprio Does at This Point |
|---|---|---|---|
| Booking Confirmation | Pre-Arrival | Within 60 seconds of booking | Sends reservation summary, payment confirmation, hotel directions, check-in time, and cancellation policy via WhatsApp immediately after every booking on any channel |
| Pre-Arrival Check-In | Pre-Arrival | 24 hours before check-in | Collects ETA, offers early check-in, arranges airport or station pickup, asks for meal preferences, shares parking information and directions |
| Guest Service | During Stay | On demand, 24/7 | Routes room service orders, housekeeping, amenity requests, and cab bookings to the right department with confirmed wait times, and follows up after fulfilment |
| Tour Itinerary Updates | During Tour | At each schedule event | Broadcasts pickup details, schedule changes, local guide contacts, and meeting point updates to every traveler in the group simultaneously |
| Post-Stay Review | Post-Stay | 2 hours after checkout | Sends happy guests a one-tap Google or TripAdvisor review link; routes unhappy guests to a private feedback form for internal resolution |
| Ancillary Upsell | Pre and During Stay | Strategic timing windows | Offers room upgrades post-booking, spa and dining options mid-stay, and late checkout offers on the morning of departure for higher conversion rates |
Integrations
Connected to Every System Your Hotel, OTA, or Travel Agency Already Uses
Sprio plugs into the PMS platforms, OTA channels, GDS systems, and CRMs that India's travel and hospitality industry runs on.
Oracle Hospitality Opera
Full PMS integration for real-time reservation sync, room status updates, and guest profile access across all property types
WhatsApp Business API
Official WhatsApp Business API integration with a verified property profile for all guest-facing messaging at scale
MakeMyTrip and Booking.com
OTA booking data pulled automatically via channel manager so post-booking communication starts without any manual entry
Amadeus and Sabre GDS
Global distribution system connectivity for travel agencies and corporate desks managing complex multi-segment itineraries
Hotelogix and IDS Next
Mid-market Indian PMS platforms covering 5,000+ properties across India and Southeast Asia, fully integrated with Sprio
Salesforce and Zoho CRM
Guest history, loyalty tier, and communication preferences pulled from CRM into each Sprio agent for personalised interactions
IRCTC PNR API
Train PNR status and booking confirmation for tour operators and properties handling rail-connected holiday packages
SiteMinder and RateGain
Channel manager connectivity so Sprio captures bookings from all OTAs regardless of whether they have a direct API with Sprio
Sector scale
2.5B
9.2M
$194B
1.8L+
12+
42M
India's Travel and Hospitality Industry, at Scale
The numbers that define the market Sprio is built to serve, and why manual guest communication breaks down at this volume.
Domestic Tourist Visits in 2023
India's domestic travel market grew 45% year-on-year in 2023, making it among the fastest-recovering travel markets globally after the pandemic.
Ministry of Tourism IndiaForeign Tourist Arrivals in 2023
India earned Rs 2.31 lakh crore in foreign exchange from tourism in 2023, with the government targeting 100 million foreign tourists by 2047.
Ministry of Tourism IndiaT&T Contribution to India's GDP
Travel and tourism accounted for 6.7% of India's GDP in 2023, supporting 42 million direct and indirect jobs across the country.
WTTC Economic Impact Report 2023Registered Hotels in India
From 5-star chains to budget guesthouses, each property manages its own check-in, service, and review workflows. Sprio handles all of them with the same agents.
FHRAI IndiaIndian Languages Supported
Sprio handles guest conversations in Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Gujarati, Malayalam, Odia, Punjabi, Bhojpuri, Haryanvi, and more.
Jobs Supported by India's T&T Sector
India's travel workforce is one of the largest in the world. Sprio handles routine guest communication so those teams focus on interactions that need a human touch.
WTTC 2023 Data security
Guest Data Security and Regulatory Compliance for Indian Hospitality
Sprio handles sensitive guest data including names, contact numbers, payment records, and stay preferences. Every interaction is built around Indian data protection and communication regulations.
TRAI DND Compliance
All outbound guest communications follow TRAI Do-Not-Disturb regulations. Messages and calls are sent only during permitted hours. Opt-out requests are honoured immediately and no further communication is sent.
DPDP Act 2023
Guest data collected during interactions is processed under the Digital Personal Data Protection Act 2023. Payment details and Aadhaar-linked data are never stored beyond the session without explicit guest consent.
PCI DSS for Payment Links
Payment links sent to guests for hotel deposits, advance bookings, and ancillary services are generated through PCI DSS-compliant payment gateways. Card details never pass through Sprio's systems.
Data Stored in India
All guest interaction data and voice recordings are stored on Indian servers. Sprio does not transfer guest data outside India. Audit logs of all guest communications are available to hotel enterprise customers on request.
WhatsApp AI
For Hotels on WhatsApp, Sprio Becomes Your 24/7 Digital Concierge
WhatsApp is now the default communication channel for India's hotel guests. Sprio turns your hotel's WhatsApp Business number into a fully operational guest service agent that books, confirms, upsells, and resolves requests around the clock, with zero wait time.
WhatsApp is the default channel for India's hotel guests. Sprio turns your WhatsApp Business number into a guest service agent that books, confirms, upsells and resolves requests around the clock, with no wait time.
Before the guest arrivesInstant Booking Confirmations
Every reservation confirmed within 60 seconds on WhatsApp with the full booking summary, check-in instructions, and a payment link for outstanding deposits.
Pre-Arrival Check-In Form
Guests complete a digital pre-check-in over WhatsApp, submitting ID details, ETA, and meal preferences before they arrive so front desk time is spent on welcome, not paperwork.
Room Upgrade Offers
Targeted upgrade messages sent after booking confirmation, when guests are most engaged and likely to consider a better room category at a discounted price.
Airport and Station Transfer Booking
Guests confirm their flight or train arrival details and Sprio arranges hotel transfers, sends driver details, and shares real-time tracking links.
TG
Taj Hotel Goa | Sprio AIOnline
Hi Arjun! Your booking is confirmed: Deluxe Sea View Room, Aug 15-17. Check-in at 2 PM. Need airport pickup from Dabolim?
yes arriving at 11 AM gate 2
Done! Driver Suresh (+91-9820-XXXXXX) meets you at Dabolim Arrivals exit with a hotel sign. Early check-in at noon arranged at no charge.
can I get room service tonight around 8?
Ordered. Dal makhani, garlic naan, mango lassi. Estimated delivery: 8:35 PM. Want anything else added?
that's perfect thanks for the great stay!
During the stay
During Stay and Post-Checkout
The same WhatsApp number carries the guest through the stay and out the other side of it.
Room Service and Housekeeping
Guests order food, request room cleaning, or ask for extra amenities on WhatsApp. Sprio routes each request to the right department and confirms the wait time instantly.
Spa, Dining, and Activity Bookings
Guests check availability and book restaurant tables, spa slots, and hotel activities over WhatsApp without calling the concierge desk.
Review Collection at Checkout
A personalised thank-you message and one-tap Google review link goes to every guest within two hours of checkout, targeting the window before memory and motivation fade.