Manufacturing and B2B Dealer orders, collections, beat plans ->

Voice AI for Dealer Management and B2B Field Sales in India

Every dealer order, distributor payment follow-up, field rep beat plan, channel partner target call, and post-delivery quality check in your distribution chain is a phone call someone has to make today. Sprio places all of them automatically.

Teams choose us for reliable delivery

AI Voice Agent
AI Agent for clients
AI Voice agent client
Call Voice agent
Ai Calling
The problem

The B2B Distribution Chain Runs on Phone Calls Nobody Has Time to Make

Thirty dealers, twelve distributors and twenty-four field reps generate more calls in a week than any team can place by hand.

All 251 calls go out automatically. Your manager handles 5 exceptions, not 251 calls. Data goes into your DMS or ERP automatically, and rural and regional dealers get the same coverage as metro dealers.

Use this service page to explain how the platform, delivery team, and reusable workflow assets help organizations shorten time to value while keeping control of process, data, and ownership.

251+ calls per week, placed automatically Book a Demo
The weekly call stack across dealer orders, distributor payments, field rep coordination, supplier confirmations, channel partner reviews and quality checks.
The agents

Six Agents Built for Dealer Management, Field Sales, and B2B Collections

Six outbound agents covering the calls your distribution chain needs made every week.

01

Dealer Order Replenishment Agent

Calls dealers when their estimated inventory runs low, based on their own purchase history and the current season. Presents the latest scheme, confirms the reorder quantity, locks in a delivery date, and pushes the order to the field team and DMS.

02

Distributor Overdue Payment Agent

Calls distributors 3 days before an invoice falls due and again after it passes. States the outstanding amount, shares a payment link, handles partial payment requests on the call, and escalates to a sales rep only if three attempts go unresolved.

03

Channel Partner Target Achievement Agent

Calls channel partners mid-month with their current sales figure versus their scheme target. Tells them exactly what they need to close the gap, which incentive slab they hit if they do, and walks them through the scheme terms.

04

Supplier Delivery Confirmation Agent

Calls suppliers to confirm raw material dispatch timelines, shipment details, and expected delivery dates. Flags delays to the procurement team in real time, before a late delivery becomes a production stoppage.

05

Field Sales Beat Plan Coordination Agent

Calls field sales reps at the start of each day to confirm their beat plan, flag priority outlets, and collect the previous day's outlet visit data.

06

Post-Delivery Quality Verification Agent

Calls retailers after each delivery to check that goods arrived in good condition, quantities are correct, and any complaints are logged. Quality issues get flagged to the factory the same day they happen.

Integrations

Works With Your Dealer Management System, ERP, and Field Sales App Without a Replacement

Sprio reads from and writes back to the systems your team already works in. Nothing gets replaced.

ERP Systems

Reads dealer order history, distributor outstanding balances, and supplier delivery schedules to trigger and brief every agent call.

Distribution Management Systems

Pulls dealer inventory estimates and reorder thresholds to trigger the order replenishment agent at exactly the right moment.

Field Sales Management Apps

Reads each rep's daily beat plan before the morning coordination call and writes visit data and outlet feedback back after the evening report call.

Channel Partner Portals

Pulls each channel partner's current sales figure and target from your scheme management platform before the mid-month target call goes out.

CRM and Sales Platforms

Logs every call outcome, commitment, and payment conversation to the dealer or distributor's CRM record automatically after the call ends.

Payment Platforms

Generates and shares payment links during distributor collection calls. Payment status updates sync back to your accounts system when a link is used.

Procurement and Supply Chain Tools

Reads open purchase orders and supplier commitments to trigger supplier confirmation calls and flag delivery delays to procurement in real time.

WhatsApp Business API

Order summaries, payment links, scheme updates, and delivery confirmations go to the dealer or distributor's WhatsApp immediately after the voice call.

On the call

Dealer Order Replenishment Agent

A dealer reorder, taken end to end without anyone from your team dialling.

WhatsApp is the default channel for India's hotel guests. Sprio turns your WhatsApp Business number into a guest service agent that books, confirms, upsells and resolves requests around the clock, with no wait time.

What the agent does on the call
  • Presents the latest scheme

    The dealer hears the current scheme and the discount slab their order qualifies for, on the call, rather than finding out after the order is placed.

  • Confirms the reorder quantity

    Last week's order is read back as the starting point, and any change the dealer wants is taken on the call.

  • Locks in a delivery date

    The delivery slot is agreed before the call ends, so nobody has to chase a date afterwards.

  • Pushes the order to the field team and DMS

    The order reaches your distribution management system and the field team automatically, with no separate data entry step.

See the WhatsApp side
DO
Dealer Order Agent | Sprio AIOnline
Namaste Rajesh ji! Aapka pichle hafte ka order 200 cases tha. Is hafte bhi same quantity chahiye ya kuch change?
Haan 200 theek hai. Aur snacks ke 50 cases bhi add kar do. Festive season aa raha hai.
Ho gaya. 200 plus 50 cases snacks. Current scheme ke saath 5% extra discount bhi milega 250 cases pe. Friday delivery 10am?
Haan Friday theek hai.
Done! WhatsApp pe order summary aa jayegi. Field team ko bhi update kar diya gaya hai.
Beat plans

Beat Plans That Actually Get Followed Up Every Single Morning

What happens between the field sales system and the rep leaving for their route each morning.

1

Pull the day's beat plan from your field sales system

Sprio reads each rep's assigned route, priority outlets, and order targets for the day directly from your field sales management tool before the morning call goes out.

2

Call the rep, confirm the plan, flag priorities

The agent calls the rep before they leave, confirms they have the right beat plan, surfaces the 2 or 3 priority outlets the manager flagged, and collects any issues from the previous day.

3

Write visit data back to your system automatically

Outlet visit counts, order volumes, complaints, and beat plan deviations collected during the call are written back to your CRM or field sales app. No separate data entry step.

4

Alert the manager to anything that needs attention

If a rep flags a stockout, a competitor promotion, or a retailer complaint during the call, the manager gets a WhatsApp alert immediately. Not in the end-of-day report.

Proof

Real businesses, real outcomes

Indian businesses already running their outbound calls on Sprio.

JLL Homes cut lead leakage 49% and booked more visits

99% less spam, 48% more AI-driven revenue

How San Sebastián put 80% of vendor calls on autopilot

Common Questions

Common Questions About Dealer Management Automation and B2B Field Sales AI in India

What manufacturers, distributors and channel teams ask before the first campaign goes out.
Yes. Sprio's dealer management and field sales agents operate in Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Gujarati, and other Indian languages.
The system connects to your distribution management or ERP system to read order history, stock levels, and seasonal patterns. When estimated inventory falls below a configured threshold, the agent places an outbound call automatically.
Sprio's payment follow-up agent is calibrated to be informational. It states the outstanding amount, offers a payment link, and handles partial payment requests on the call. It escalates to a human sales rep only after three unanswered or unresolved attempts.
Yes. Sprio integrates with field sales management applications and CRM tools to read each rep's daily beat plan before placing the morning call.
A typical deployment for an FMCG company with 200 to 500 dealers takes 3 to 5 weeks from signed agreement to live calls.
Yes. Sprio runs separate agent workflows for direct dealers, sub-distributors, and channel partners. Each workflow has its own script, escalation path, and data integration.
The system queues automated follow-up calls 48 to 72 hours after dealer visits. If an order was expected and not placed, the agent calls the dealer directly, confirms the reason, and either processes the order on the call or flags the account.
Yes. When a dealer places an order or an order is generated from your ERP, Sprio calls to confirm the line items, quantity, dispatch date, and delivery address.
Sprio integrates with your ERP system and calls distributors. The call mentions the party name, invoice number, amount due, and days overdue. Debtors can confirm a payment date on the call.
Companies use the platform to call retailers at scale: sharing new product introductions, announcing promotional schemes before the selling season, confirming scheme participation, collecting scheme feedback after completion, and checking shelf availability.

Get started

The proof is one call away.

Book a discovery call or send us a message. We will run the agent against a sample dealer list and let you hear the call.
30 minutes to map the calls your team is already trying to make by hand.

Get a call from Sprio

Tell us about your distribution chain and we will tailor the call to it.
We'll only use your info to respond to your inquiry.

From our blog

Articles & insights