India's logistics companies, courier networks, and e-commerce fulfillment operations handle millions of delivery interactions every day. Sprio's AI agents send pre-delivery alerts, answer WISMO queries, reschedule failed deliveries, and manage returns, without adding call centre headcount.
The numbers behind why India's courier networks, 3PLs, and e-commerce logistics operations can no longer rely on manual customer communication.
India's logistics companies process millions of shipments daily. The customer communication that surrounds each one, notifications, queries, rescheduling, feedback, cannot scale with manual teams alone.
Where Is My Order queries make up the majority of inbound calls at India's logistics and e-commerce customer service desks. Every one of them can be answered by Sprio in seconds, without a human agent, by pulling live data from the tracking system and responding on WhatsApp or voice.
A quarter of last-mile deliveries in India fail on the first attempt because the recipient is unavailable or was never notified. Each failed attempt costs the logistics company in redelivery runs, driver time, and customer complaints. Pre-delivery notification with Sprio reduces this before the driver leaves the hub.
A courier delivering in Tamil Nadu cannot communicate effectively with recipients in Punjabi, and vice versa. Sprio detects the recipient's location and preferred language automatically and conducts the entire delivery interaction in that language, whether the delivery is to Mumbai, Chennai, Patna, or Kochi.
Six purpose-built AI agents that cover the delivery lifecycle from dispatch notification to post-delivery feedback, each activated at the point where it reduces cost or improves customer experience.
When a shipment is marked Out For Delivery in the TMS, Sprio automatically contacts the recipient on WhatsApp or voice with the estimated time window. The recipient confirms availability or immediately selects a new slot. The driver is not dispatched to an address where no one is home. This single agent reduces first-attempt failure rates and eliminates a substantial fraction of redelivery costs.
After a successful delivery, Sprio sends the recipient a WhatsApp confirmation with a proof-of-delivery link, item description, and delivery timestamp. For COD shipments, payment confirmation is included. For B2B deliveries, the consignee receives a digital acknowledgment request. All confirmations are logged against the shipment record in the TMS, giving the logistics company a complete digital delivery trail.
When a delivery fails and generates an NDR (Non-Delivery Report), Sprio contacts the recipient within minutes to capture the reason and reschedule. Common scenarios handled automatically include: recipient unavailable, address incomplete, recipient requested later delivery, and COD payment refusal. The rescheduled slot is updated in the TMS so the driver's next-day route is already optimised before end of day.
Customers who want to know where their order is can send a WhatsApp message or call at any hour. Sprio pulls the live tracking data from the logistics company's system and responds in seconds with exact status, current location hub, and estimated delivery date. No hold music, no call centre routing, no human agent needed. For e-commerce companies, this agent eliminates the largest single category of customer service volume.
When a shipment is flagged for RTO (Return to Origin), Sprio immediately notifies the seller with the reason and tracks the return journey with checkpoint updates. For customer-initiated returns, Sprio contacts the buyer to schedule a pickup slot, confirms the return reason, shares the driver's details on the day of pickup, and sends a receipt confirmation when the package is collected. The entire flow runs without any manual coordination.
One hour after delivery confirmation, Sprio sends a one-tap delivery rating request on WhatsApp. Recipients who report a problem (damaged goods, wrong item, late delivery) are routed to a structured complaint form that goes directly to the logistics company's ops team, creating a resolution record before the customer escalates publicly. Positive feedback is aggregated by delivery zone, driver, and time window to identify operational patterns.
Three steps. Connects to your existing TMS or OMS. No change to delivery operations required.
The moment a package gets an OFD scan in your TMS, Sprio picks up the event via API and triggers the pre-delivery notification to the recipient automatically, no manual step needed.
Sprio reaches the recipient on WhatsApp or by voice in their language. Availability is confirmed, slot preferences are captured for reschedules, and the driver is dispatched only to addresses where someone is available.
Delivery confirmed, NDR rescheduled, or RTO initiated â Sprio communicates the outcome to all parties (recipient, seller, logistics ops) and logs the interaction in the TMS. Feedback is collected and flagged exceptions routed to the ops team.
Each Sprio agent is triggered by a specific shipment event in the TMS, ensuring communication happens at the right moment in the delivery journey rather than on a fixed schedule.
| Sprio Agent | Delivery Stage | Trigger Event | What Sprio Does at This Point |
|---|---|---|---|
| Pre-Delivery Notification | Out for Delivery | OFD scan in TMS | Alerts recipient with time window, confirms availability, reschedules if unavailable so driver is not dispatched to an empty address |
| Delivery Confirmation | Delivered | Delivery scan in TMS | Sends POD confirmation, digital acknowledgment for B2B, COD payment receipt, and delivery timestamp to recipient and seller simultaneously |
| NDR and Reschedule | Failed Attempt | NDR flag in TMS | Contacts recipient within minutes of failure, captures reason, collects new delivery slot, updates TMS so next-day route is optimised before end of day |
| WISMO Self-Service | In Transit | Inbound customer query | Answers Where Is My Order queries on WhatsApp or voice in under 10 seconds by pulling live data from tracking system, 24 hours a day without human agents |
| RTO and Returns | Return Journey | RTO flag or return request | Notifies seller of RTO reason, coordinates pickup with buyer for reverse logistics, sends checkpoint updates on the return journey to the warehouse |
| Post-Delivery Feedback | Post-Delivery | 1 hour after delivery confirmation | Sends one-tap delivery rating, routes damage or complaint reports to ops team, aggregates feedback by driver and zone for performance analysis |
Sprio plugs into the courier networks, TMS platforms, OMS systems, and communication channels that India's logistics operations depend on.
Direct API integration for shipment status, OFD events, NDR flags, and delivery confirmation data across both courier networks
Shipping aggregator integration covering 25+ courier partners, pulling unified tracking data into Sprio's delivery communication layer
Full TMS integration for real-time dispatch events, driver assignment data, and delivery outcome logging from FarEye's route optimization platform
Integration with Locus for dispatch intelligence data, enabling Sprio to trigger notifications based on real-time route and ETA updates
OMS integration for order-level data, seller notification workflows, and return management coordination from warehouse to buyer
Official WhatsApp Business API with verified logistics company profile and pre-approved message templates for all delivery communication
Integration with hyperlocal and e-commerce-native courier networks for quick commerce, fashion, and marketplace fulfillment operations
Customer history and communication preferences synced from CRM for B2B freight customers with repeat delivery arrangements or scheduled pickups
The numbers that show why manual customer communication has already stopped scaling for India's courier networks and e-commerce logistics operations.
India's logistics market is one of the largest in Asia, covering road freight, rail, air cargo, warehousing, cold chain, and last-mile delivery operations.
India's logistics cost is 13% of GDP against a global average of 8%. Reducing this gap by even 1 percentage point represents over $30B in annual savings for the economy.
India's logistics sector employs 22 million people. Sprio handles the routine communication layer so the workforce focuses on operations that require physical presence and judgment.
A quarter of last-mile deliveries in India fail on the first attempt. Each failure generates a redelivery run, an NDR cost, and a customer service call. Pre-delivery communication resolves this before the driver leaves.
Where Is My Order queries are the largest single category of inbound calls at logistics and e-commerce customer service desks. Sprio answers all of them instantly over WhatsApp and voice without human agents.
Sprio handles delivery communication in Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Gujarati, Malayalam, Odia, Punjabi, Bhojpuri, Haryanvi, and more, matching the recipient's language automatically.
Sprio handles customer data, delivery records, and outbound communication for logistics operations across India. Every interaction follows Indian regulatory standards for data protection and commercial messaging.
All outbound delivery notifications and rescheduling calls comply with TRAI Do-Not-Disturb regulations. Messages are sent only during permitted hours (9 AM to 9 PM). Opt-out requests stop all future communication immediately.
trai.gov.in/do-not-disturbRecipient contact data, delivery addresses, and interaction records are processed under the Digital Personal Data Protection Act 2023. Data is stored on Indian servers and is not shared with third parties beyond the logistics and e-commerce companies involved in the shipment.
meity.gov.in/dpdp-actDigital delivery confirmations, POD records, and NDR logs generated by Sprio qualify as electronic records under the Information Technology Act 2000, giving logistics companies a legally valid digital delivery trail for dispute resolution.
IT Act 2000All shipment interaction data, customer contact records, and delivery logs are stored on Indian servers. Sprio does not transfer logistics customer data outside India. Enterprise logistics customers can request full audit logs of all recipient interactions.
National Logistics PolicyWhatsApp is where India's delivery recipients already are. Sprio turns your logistics company's WhatsApp Business number into an always-on delivery communication agent that notifies, reschedules, answers, and collects feedback across every shipment, without any manual intervention.
Every OFD shipment triggers a WhatsApp notification to the recipient with an estimated time window and a one-tap reschedule option before the driver is dispatched.
Successful deliveries trigger an automatic confirmation message with proof-of-delivery link, item description, and timestamp for both recipient and seller records.
Failed deliveries trigger an immediate WhatsApp message to the recipient capturing the reason and a new delivery slot, updating the TMS before the driver reaches the next stop.
Sellers receive automatic WhatsApp updates when a shipment is returned, with the reason, return timeline, and expected warehouse receipt date.
Customers send their AWB number or order ID on WhatsApp and Sprio responds in under 10 seconds with exact shipment status, current location hub, and expected delivery date.
Recipients can request a delivery reschedule at any time by WhatsApp. Sprio captures the preferred slot and updates the system without routing to a call centre.