India's D2C market size in 2025, growing at 24 percent CAGR and projected to reach $322 billion by 2031.
Mordor Intelligence AI workflow automation Accelerating secure AI across core operations and workflows ->
Stop Subscription Churn With Voice AI Built for India
Most subscribers do not cancel because they hate your product. They lapse because nobody called. Sprio's voice and WhatsApp AI agents reach every at-risk subscriber at the right moment, in a real conversation, and bring them back before the subscription ends.
Live subscriber intelligence
Sprio Retention Engine
A passive churn alert turns into a win-back sequence before the renewal window closes.
WhatsApp is the default channel for India's hotel guests. Sprio turns your WhatsApp Business number into a guest service agent that books, confirms, upsells and resolves requests around the clock, with no wait time.
Sample WhatsApp conversationDetects passive churn
A batch of subscribers who have not renewed is identified before the win-back window closes.
Starts the right sequence
Sprio can call, message, or combine both based on subscriber status and channel preference.
Sends payment link instantly
When the subscriber says yes, a renewal link is sent to WhatsApp during the conversation.
Updates subscription status
Payment and renewal outcomes are written back to the CRM, billing system, or subscription platform.
SR
Sprio Retention AgentOnline
Hi Priya, your streaming subscription ended 3 days ago. We have a renewal offer ready just for you. Want me to send you the link?
Yeah please send it.
Link sent! Offer valid for 24 hours. Payment takes under a minute.
Done, paid.
Your subscription is active again. Enjoy!
India's D2C and Subscription Economy: Market Size and the Retention Gap
The numbers behind India's growing direct-to-consumer market and the churn gap that costs revenue.
Paid OTT subscriptions in India, with 547 million total streaming users and the SVOD base showing a 2% numerical decline in 2024.
Variety / Ormax Media 2024Of all subscription cancellations are involuntary. These customers did not choose to leave; they lapsed due to payment failures or inactivity.
Recurly ResearchGym memberships across 46,500 fitness facilities in India in 2024, growing at 15% CAGR with low renewal automation.
Deloitte / HFA India 2025
The subscription business model problem
~25%
5x
1 Call
Most Subscription Cancellation Reasons Are Passive, Not Intentional
A customer who chose to cancel is gone. A customer who lapsed passively was still yours to keep. These are the subscribers Sprio targets.
Of Cancellations Are Involuntary
Involuntary churn happens when a subscriber lets their plan lapse due to a failed payment, an expired card, or simple inactivity. They never chose to leave. They are the easiest type of churner to recover.
Recurly ResearchMore Expensive to Acquire Than to Retain
Getting a new subscriber costs significantly more than keeping an existing one. Research from Bain and Company shows that a 5 percent increase in customer retention can increase profits by 25 to 95 percent.
Harvard Business Review / BainBefore Expiry Changes Everything
A personalised outreach call in the days before expiry is the most effective retention touchpoint for involuntary churners. Sprio makes that call automatically for every at-risk subscriber, at scale, without a human agent on your team.
One hub for your whole stack
Sprio Connects to the Tools Your Team Already Uses
Leads, orders, subscriber records, renewals, payment events, and engagement updates flow in on their own.
Payment Events
Failed payments, renewals, subscription expiry, and successful transactions can trigger the right call or WhatsApp message.
Subscriber Records
Plan, tenure, usage, last login, viewing history, attendance history, and purchase data shape every conversation.
WhatsApp Follow-Up
Payment links, renewal confirmations, win-back offers, and referral links are sent where the subscriber is most likely to act.
Retention Reporting
Every call outcome, recovery reason, churn reason, and payment completion is visible to the team.
AI agents
OTT Subscription Recovery to Gym Renewals: Six AI Agents Built for India
Built for India's streaming platforms, fitness brands, EdTech companies, D2C subscription boxes, and loyalty programmes. Each agent handles the full conversation, from first contact to confirmed renewal.
OTT Subscription Re-Engagement Agent
Calls churned subscribers from OTT and streaming platforms who cancelled or let their plan lapse. Presents win-back offers personalised to their viewing history and content preferences. Sends a discounted renewal link via WhatsApp and guides them through reactivation without any manual effort.
Gym and Fitness Membership Renewal Agent
Calls members 2 weeks before membership expiry across gym chains and fitness studios. Offers early renewal discounts, handles common objections about frequency of visits, presents upgrade or downgrade options, and processes renewal via a payment link.
Learning Platform Engagement Recovery Agent
Reminds EdTech subscribers who have not logged in for 14 or more days. Provides them with a personalised study plan over the call based on their course and progress. Escalates to a human counsellor when needed.
Subscription Box Renewal Agent
Touches customers whose monthly D2C subscription box, such as health supplements, beauty, pet care, and similar categories, is coming up for renewal. Checks satisfaction, applies a retention offer if needed, and processes the renewal in the same conversation.
Loyalty Points Expiry Alert Agent
Calls customers before their reward points or cashback expire. Explains exactly what they can redeem, sends a direct redemption link via WhatsApp during the call, and confirms the transaction.
Referral Programme Activation Agent
Identifies your happiest, highest-tenure subscribers and invites them to join the referral programme. Explains the incentive clearly, shares their unique referral link via WhatsApp, and follows up when someone they referred becomes a paying customer.
When Sprio acts
Timed to the Subscription Lifecycle. Not to a Marketing Calendar.
Every Sprio agent fires at a specific, tested point in the subscriber's journey. The timing is what makes the difference between recovery and churn.
| Lifecycle Timing | Touchpoint | What Sprio Does | Best-Fit Agent |
|---|---|---|---|
| D-30 | Engagement Check | Flags subscribers inactive for 14+ days and initiates re-engagement before they stop caring. | Learning Platform Engagement Recovery Agent |
| D-14 | Pre-Expiry Renewal Call | Calls members with early-bird renewal offers before the expiry pressure hits. | Gym and Fitness Membership Renewal Agent |
| D-3 | Urgency Window | Sends the final renewal reminder with the strongest offer and shares the payment link on WhatsApp in real time. | Subscription Box Renewal Agent |
| D+1 to D+7 | OTT Win-Back | Contacts lapsed subscribers within the first week, while recovery intent is still highest. | OTT Subscription Re-Engagement Agent |
| 7 Days Before Expiry | Loyalty Redemption Alert | Alerts customers before points expire and sends the redemption link in the same WhatsApp thread. | Loyalty Points Expiry Alert Agent |
| Post-Renewal | Referral Activation | Invites happy, renewed subscribers to refer friends right after a positive renewal experience. | Referral Programme Activation Agent |
WhatsApp AI
The Subscription Renewal That Happens in a Chat
Voice starts the conversation. WhatsApp closes it. When a subscriber says yes on the call, the payment link arrives on their phone before the call ends. For subscribers who prefer text, the entire renewal can happen in a chat without a single phone call.
WhatsApp is the default channel for India's hotel guests. Sprio turns your WhatsApp Business number into a guest service agent that books, confirms, upsells and resolves requests around the clock, with no wait time.
Subscriber-facing conversationsWin-Back Offers in Natural Language
Lapsed OTT and D2C subscribers receive a personalised WhatsApp message, not a generic promotional SMS. They can reply in their own words and the agent responds intelligently.
Payment Link Sent Mid-Conversation
When a subscriber agrees to renew, Sprio sends the payment link from your gateway directly in the WhatsApp thread. No friction, no redirect to a website they may not trust.
Renewal Confirmation and Receipts
Once payment is confirmed, the subscriber gets an instant WhatsApp message with their subscription start date, end date, and plan details. No email buried in spam.
Loyalty Points Redemption
Subscribers can check their points balance, ask what they can redeem, and complete the redemption in a single WhatsApp thread.
SR
Sprio Retention AgentOnline
Hi Priya! Your streaming subscription ended 3 days ago. We have a special renewal offer ready just for you. Want me to send you the link?
Oh nice, what shows are still there?
All the same content is there and your watchlist is saved too. Nothing has changed, you just need to renew. Want me to send the payment link now?
Yes send it.
Here you go: pay.sprio.ai/offer-xyz. Offer valid for 24 hours. Payment takes under a minute.
Done paid.
Integrations
Connected to the Tools Subscription Businesses Already Use
Sprio plugs into your existing CRM, payment gateway, and subscriber database. No migration. No rip-and-replace.
Payment Gateways
Payment links generated and sent during the live call or WhatsApp conversation. Renewal confirmed the moment payment is captured.
CRM and Sales Platforms
Subscriber history, tenure, and plan data pulled from your CRM before each call so the agent arrives informed and personalised.
OTT Platform APIs
Subscriber status, viewing history, and plan data pulled directly from your OTT backend to personalise every win-back conversation.
Gym Management Software
Integrates with gym management platforms to pull membership expiry dates and attendance history, so renewal calls reference the member's actual usage.
LMS and EdTech Platforms
Connects to your LMS to track last login date, course completion percentage, and assignment deadlines before triggering re-engagement calls.
Loyalty and Rewards Platforms
Points balance, expiry dates, and redemption catalogue pulled from your loyalty platform so the agent can give specific, accurate offers.
D2C Subscription Platforms
Connects with your e-commerce and subscription billing platform to track renewal dates, failed payment events, and order history automatically.
WhatsApp Business API
Official Meta-approved WhatsApp Business API integration. All messages use approved templates. Opt-in compliant. Delivered, not filtered.
Market scale
$87.5B
547M
$5.13B
12.3M
4-7%
5x
The Subscription Economy in India, by the Numbers
Every number below represents subscribers Sprio's agents are built to reach, retain, and recover.
India D2C Market 2025
India's direct-to-consumer market, growing at 24-25% CAGR. Tier-II and Tier-III cities now account for over 50% of D2C revenue.
Mordor IntelligenceOTT Users in India
Total streaming audience in India with 99.6 million paid subscriptions. The paid subscriber base declined 2% in 2024, making churn recovery critical.
Variety / Ormax Media 2024India EdTech Market 2024
Growing at 19% CAGR and projected to reach $17.34 billion by 2030. Learner engagement and subscription renewal are major operational challenges.
Market Research FutureGym Members in India 2024
Across 46,500 fitness facilities. The market is doubling by 2030 with membership penetration at only 0.8%, meaning renewal management is largely manual today.
Deloitte / HFA India 2025Monthly Subscription Churn
Average monthly churn across subscription categories globally. Even reducing churn by 1 percentage point per month compounds to a massive revenue impact over a year.
Cost of Acquisition vs Retention
Acquiring a new subscriber costs 5 times more than keeping an existing one. Automated retention outreach is a high-ROI activity for subscription businesses.
Harvard Business Review Compliance
Built for India's Telecom and Data Protection Rules
Every call Sprio places and every WhatsApp message it sends follows Indian regulatory standards. Your subscribers are protected. So is your brand.
TRAI DND Compliance
All outbound calls respect the TRAI Do-Not-Disturb registry. Calls are placed only during permitted hours. Subscriber opt-outs are processed in real time and never overridden.
DPDP Act 2023
Subscriber data including payment history, viewing records, and engagement data is processed under the Digital Personal Data Protection Act 2023. Data is used only for the stated retention purpose.
WhatsApp Business API Meta Approved
All WhatsApp outreach uses official Meta-approved message templates and requires prior subscriber opt-in. Sprio does not send unsolicited WhatsApp messages.
Payment Data Security
Sprio never stores, accesses, or transmits raw payment card data. Payment links are generated by and processed entirely within your PCI-DSS compliant payment gateway.
Customer stories![]()
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Real businesses, real outcomes
Indian businesses already running outbound calls and messaging workflows on Sprio.
JLL Homes
JLL Homes cut lead leakage 49% and booked more visits
Kisanshop
99% less spam, 48% more AI-driven revenue
San Sebastian